How you can set your brand apart with bespoke illustrations
If you think the art of storytelling is a powerful branding tool reserved for only the creatives, well, it’s time to rethink your stance. As you may already know (a modest assumption, I hope), designing bespoke illustrations are my craft, passion and of course, expertise. So yes, when it comes to expressing an authentic brand story, I have come to acquire some fine knowledge and key tools for how bespoke illustrations can redefine your brand’s image and story.
As much as bespoke illustrations are designed to look beautiful and capture the eye, they can also convey powerful messages in the most organic way. So, are you ready to rediscover and redefine the art of how you tell your story?
A picture can say a thousand words
The way I see it, illustrations are all about problem solving and simplifying your message in a way that will resonate and connect your brand to your target audience. We all know imagery to be a compelling source of marketing. However, did you know illustrations can also be another way of upping the ante when it comes to capturing attention and follow-up interest?
Ideally, illustrations can be the perfect companion to your story and transcend the power of words by connecting to a universal audience.
Why bespoke Illustrations can be powerful for you?
Throughout history, illustrations have been used as a narrative to tell stories. When the cave man wanted to share what he had for dinner, he grabbed his stick and illustrated it. This simple method of storytelling spans the test of time. So much so, it has been integrated into our everyday lives in ways that we may not have consciously noticed; but has had a subliminal effect on our consumer experience.
My belief is that your brand’s story is unique and deserves to be communicated in an authentic way, rather than a ‘one-size-fits-all’ approach. When it comes to stock art or photography, although it’s more convenient, it’s also generic and there is no knowing how many other brands are also using the same imagery. Fair to say, this is not quite the brand statement I assume you want to make.
If you are willing to adopt a more unique and innovative approach with the added incentive of creating a signature brand statement, bespoke illustrations are for you. They have this inherent ability to capture nuance through gesture and transform a graphic representation into something that is a more playful object of desire as well as being more pleasing to the eye.
This is not to say that there is no place for photography in your marketing. In fact, I believe the best campaigns include a happy medium of both high-quality photos and videos as well as relevant illustrations that align your message and story.
Working with clients as versatile as my painting palette
No matter what your business niche, the mission is simple; to stand out from the crowd. I believe bespoke illustrations can be expertly designed to capture your brand values, ethos and services in a way that organically distinguishes your brand from your competitors. Whether you are a facial aesthetics brand, an upcoming beauty, lifestyle or confectionary brand, my versatility enables me to create with defining confidence.
As an artist, my style doesn’t just look to beckon attention. My palette of skills enticingly invites you into a story, one that you want to fully immerse yourself into. After all, when you look to connect with your audience, it should be a beautiful connection that is seamlessly made at first sight.
Head over to Art by LRM for more details on my work and a look around my studio.
